Pinnacle Awards

From TobaccoUnmasked
Jump to: navigation, search
TobaccoUnmasked_Sinhala
TobaccoUnmasked_Tamil

Background

Pinnacle Awards is an “awards show dedicated to the Trade Marketing Executives (TMEs) and Distributors of Ceylon Tobacco Company PLC (CTC)”. Through Pinnacle Awards, CTC annually rewards four TMEs and eight distributors based on their performances.[1] The criteria considered for the awards for TME were “ability to create innovative marketing approaches, ability to manage crisis situations and value additions and innovations introduced”. The best distributors are awarded based on their performance in the respective year and their credit scores.[1][2][3][4]

Image 1: “The four outstanding Trade Marketing Executives” of Pinnacle Awards 2016 as reported by Daily FT e-Paper[5]

Award winners

Award winners mentioned in media for the Pinnacle Awards 2015 to 2017 were:

  • 2015 - Jermaine Ferdinandus | Thiwanka Bulankulame | Esala De Livera Tennakoon | Shareez Johar[1][6][7]
  • 2016 - Nishanga Dissnayaka | Anjana Jayakody | Chiranga Dias | Thisaru Wanninayake[3][4][8]
  • 2017 - Lashan Ranasinghe |Trevin Rathnayake | Chamadith Wijesinghe | Ishrath Singalaxana [9]

Media Coverage

Pinnacle Awards got wide positive media coverage as shown in the examples from 2015 to 2017 below:

2015

  • Daily FT - Pinnacle Awards recognises exceptional trade employees and distributors[1]
  • Sunday Leader - Pinnacle Awards Recognize Exceptional Trade Employees[6]
  • Daily Mirror - Pinnacle Awards recognizes exceptional trade employees, distributors[7]

2016

  • Daily News - CTC rewards their best performance[4] and CTC Recognizes Employees at Annual 'Pinnacle Awards 2016[8]
  • The Island - CTC’s Top Trade Marketers feted at Pinnacle Awards 2016[10]
  • Ceylon Today - CTC rewards performers [2]

2017

  • Daily News - CTC’s top Trade Marketers feted at Pinnacle Awards 2016[9]
  • Ceylon Today - CTC’s top Trade Marketers feted at Pinnacle Awards 2016[11]

Tobacco Unmasked Resources

Other relevant TobaccoUnmasked entries:

Notes

  1. 1.0 1.1 1.2 1.3 Daily FT. Pinnacle Awards recognises exceptional trade employees and distributors 05 March 2015 , accessed May 2017
  2. 2.0 2.1 Ceylon Today Business. CTC rewards performers, Business Page 05, 17 February 2016
  3. 3.0 3.1 Mavbima. CTC rewards performers (Sinhala Article), 09 March2016
  4. 4.0 4.1 4.2 Daily News. CTC rewards their best performance, page 02, 12 February 2016
  5. Daily FT. CTC’s top trade marketers feted at Pinnacle Awards 2016 16 February 2016, accessed May 2017
  6. 6.0 6.1 Sunday Leader. Pinnacle Awards Recognize Exceptional Trade Employees, 22 March 2015, accessed May 2017
  7. 7.0 7.1 Daily Mirror (Sri Lanka). Pinnacle Awards recognizes exceptional trade employees, distributors, 10 March 2015, accessed May 2017
  8. 8.0 8.1 Daily news. CTC Recognizes Employees at Annual 'Pinnacle Awards 2016’ 16 February 2016, accessed May 2017
  9. 9.0 9.1 Daily News. CTC’s top Trade Marketers feted at Pinnacle Awards 2016, 28 March 2017, accessed May 2017
  10. The Island. CTC’s Top Trade Marketers feted at Pinnacle Awards 2016, 15 February 2016, accessed May 2017
  11. Ceylon Today. CTC’s top Trade Marketers feted at Pinnacle Awards 2016, 28 March 2017, accessed May 2017